Content Guidelines

A stylist shows how to trim hair extensions to a large group of people in a salon.
A woman smiles and gives off a positive vibe while getting hair extensions.

Content Types

Photos:

High-quality images that capture the collaboration that occurs during live in-person classes and the process of installing, blending and styling hair.

Short Videos:

Quick student and educator testimonials, suitable for Instagram Reels and TikTok.

Before and Afters:

Show the transformational impact of the extensions through before and after photos and videos.

Greenscreen Videos:

Utilize greenscreen technology for creative and educational content, such as demonstrating different styles or settings.

B-roll Footage:

Capture supplementary footage showing collaborative learning in various scenarios, enhancing storytelling in videos.

Longer Format Videos:

In-depth tutorials or behind-the-scenes for YouTube.

Content Objectives

Create engaging and informative content highlighting the installation of Covet & Mane® hair extensions, emphasizing their luxury and quality. Aim to engage a sophisticated audience with insights into the technique and artistry behind Concealed by Covet & Mane hair extension application.

A close-up shows the details of hair extensions.
The stylist is adding hair extensions to the model; the teacher is standing nearby and supervising.
Close-up photo of a girl's head, her hair is divided into strands.
The woman stands with her back showing off her beautiful long healthy hair.

Target Platforms:

Instagram, TikTok, YouTube, and Facebook

Target Audience:

Hair professionals who prioritize luxury, excellence, and sophistication in hair enhancement solutions, and are keen on mastering the art of hair extension installation.

Guidelines

Always credit the brand and use designated hashtags.
@ConcealedbyCovetandMane
#ConcealedbyCovetandMane

Course Schedule Concealed

Ensure all content aligns with brand values and aesthetic.

 call to register for Concealed Education.

Maintain consistency in lighting and color palette to reinforce brand identity.

two photos with processing and without a close-up of the hair.

Avoid using filters that significantly alter the appearance of the hair extensions.

Talking Points
Collaboration Over Competition:

Stress the importance Covet & Mane® places on fostering collaboration rather than competition within the Concealed community

Expansive Educational Offerings:

Explore the comprehensive educational opportunities provided, from online modules to hands-on training in NYC and across various educator salons in the U.S.

Transformational Journeys:

Display the remarkable transformations achieved through the Concealed by Covet & Mane technique, highlighting before and after results.

Voices of Success:

Present testimonials and positive feedback from both students and educators, underscoring the impact and effectiveness of the training.

Customizable for Comfortability:

Illustrate how customizable the installation process is, creating comfortability for clients.

Styling Flexibility:

Demonstrate the versatility of Concealed by Covet & Mane, showing hair can be styled in various ways for diverse clients.

Ideal Students:

Define the ideal candidates for Concealed by Covet & Mane training, recommending enrollment for specific groups and explaining the suitability of this methodology for them.

Benefits for Your Business:

Outline the benefits of adopting the Concealed Methodology for your business, including efficient installation processes.

Content Examples