Content Guidelines


Content Types
High-quality images that capture the collaboration that occurs during live in-person classes and the process of installing, blending and styling hair.
Quick student and educator testimonials, suitable for Instagram Reels and TikTok.
Show the transformational impact of the extensions through before and after photos and videos.
Utilize greenscreen technology for creative and educational content, such as demonstrating different styles or settings.
Capture supplementary footage showing collaborative learning in various scenarios, enhancing storytelling in videos.
In-depth tutorials or behind-the-scenes for YouTube.
Content Objectives
Create engaging and informative content highlighting the installation of Covet & Mane® hair extensions, emphasizing their luxury and quality. Aim to engage a sophisticated audience with insights into the technique and artistry behind Concealed by Covet & Mane hair extension application.




Target Platforms:
Instagram, TikTok, YouTube, and Facebook
Target Audience:
Hair professionals who prioritize luxury, excellence, and sophistication in hair enhancement solutions, and are keen on mastering the art of hair extension installation.
Guidelines
Always credit the brand and use designated hashtags.
@ConcealedbyCovetandMane
#ConcealedbyCovetandMane

Ensure all content aligns with brand values and aesthetic.

Maintain consistency in lighting and color palette to reinforce brand identity.

Avoid using filters that significantly alter the appearance of the hair extensions.
Talking Points
Stress the importance Covet & Mane® places on fostering collaboration rather than competition within the Concealed community
Explore the comprehensive educational opportunities provided, from online modules to hands-on training in NYC and across various educator salons in the U.S.
Display the remarkable transformations achieved through the Concealed by Covet & Mane technique, highlighting before and after results.
Present testimonials and positive feedback from both students and educators, underscoring the impact and effectiveness of the training.
Illustrate how customizable the installation process is, creating comfortability for clients.
Demonstrate the versatility of Concealed by Covet & Mane, showing hair can be styled in various ways for diverse clients.
Define the ideal candidates for Concealed by Covet & Mane training, recommending enrollment for specific groups and explaining the suitability of this methodology for them.
Outline the benefits of adopting the Concealed Methodology for your business, including efficient installation processes.