Empowering Stylists to Refine Their Craft Within a Supportive Community

The Academy by Covet & Mane®

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Dedicated to Helping Stylists Elevate Their Artistry

The Academy by Covet & Mane® is dedicated to helping stylists elevate their artistry and enhance their techniques to bring beautiful transformations to life. By blending community engagement with rich, inspiring content, The Academy aims to nurture a culture of artistic excellence and innovation.

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Upcoming Covet & Mane® Events

Saturday, July 27, 2024

Concealed Alumni Day

Monday, August 26, 2024

Blonding Class with Stella Digiovanni

TBD

Covet & Mane: Texture Talk

Monday, Sept, 30 2024

V Light with Stella Digiovanni

TBD

Covet & Mane: Color Innovation Class

The Academy at a Glance

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Certification

Concealed by Covet & Mane is our comprehensive, online and off-line program.

Women engaged in professional tasks in the Covet & Mane space with hair extensions.
The best products

Expertly sourced and carefully crafted hair extensions, beloved by industry taste-makers.

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COMMUNITY

A Collective of like-minded artisans, power-houses and aspiring entrepreneurs.

A group of women in a New York salon, getting their hair done by professionals.
Events & SPOTLIGHT CLASSES

Visit our New York studio or attend complimentary, remote events.

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GUIDES

Expert guides for haircare, maintenance, and styling to ensure your clients make the most out of their extensions.

Tools for hair extensions, such as velcro grips, the beads, shark clips lie on the iron table.
PROMOTIONS

Exclusive promotions and gifts with purchase, only available to members of the Covet Collective.

2024 Concealed Registration is Now Open

Take your artistry to the next level with our methodology program, Concealed by Covet & Mane. Through an immersive five-week certification experience, you’ll gain the skills and confidence to elevate your offerings and expand your business.

OUR FLAGSHIP COURSE

Concealed by Covet & Mane®

The Concealed by Covet & Mane® Method, developed in collaboration with our Education Team and led by Founder & CEO Dafina Smith, streamlines the installation process to ensure a comfortable, durable, and seamless finish for clients.

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Concealed Certification
Flexible Pricing Options
Individual Stylist
$4000
Single ticket
Accountability partner
Live coaching calls
Covet & Mane® directory listing
REGISTER
Most popular
Salon Duo
$3000
2 to 4 tickets (Best seller sticker)
Most popular
Live coaching calls
Covet & Mane® directory listing
Save money on certifications
REGISTER
Salon Certification
$2500
5 to 10 tickets
Transform your organization
Live coaching calls
Covet & Mane® directory listing
Huge savings on certifications
Elevate your company brand
REGISTER

“If you want to learn with the best and are serious about growing your network and your business, working with Covet & Mane® is a must."

A girl with red hair takes a selfie.

Jillian Elizabeth

Celebrate 5 Years with Covet & Mane®

Save the Date! While we aren’t hosting The Experience, our annual community-building event, we are celebrating our Fifth Anniversary! We invite you to our NYC Headquarters on August 3rd, 2024, to celebrate with us.

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Academy Offerings

Spotlight Classes

Kickstart your week with Covet & Mane’s® Live Education Series every Monday at 12 PM EST. Join us as we dive into topics catering to all stylists with special guests in the beauty industry.

A woman sits in a hairdresser's chair, the color of her hair extensions is being adjusted.
Academy Offerings

Complimentary Online Resources

Join us every Monday for Zoom tutorials led by our experienced educators and Coveted members, or catch up after class on our dedicated YouTube page. You don’t need years of experience or insider knowledge to start building a beautiful dream. You just need a community of like-minded creatives. Welcome to ours.

Academy Offerings

Live & In-Person Events

When we put our heads together, we can create something exquisite. Through a host of live in-person events, we bring our brilliant stylists and educators together to push our individual and collective powers further. Whether we’re collaborating on methodology in hands-on workshops or sharpening our business skills in engaging electives, we lift one another up and light the way for future innovation.

A educator talks about hair extensions in front of a large audience.

Quick Insights for Stylists

Maintenance

How to Safely Brush Your Hair Extensions

At Home with Covet & Mane® is a hair extensions maintenance guide to help you take care of your hair extensions at home. In this video, Covet & Mane® Educator Taylor Blades shows you how to properly brush your hair extensions.
Self-improvement

3 Books for a Juicy Weekend Read | the R$ch B$tch Book Club by Dafina Smith

Watch to see Dafina's picks for juicy weekend reads! In this video, we review Americanah, The Seven Husbands of Evelyn Hugo and The Other Boleyn Girl.
Brand Pillars

C&M Brand Pillar: Quality

At Covet & Mane®, we believe in transparency, quality, innovation, and collaboration. We’re dedicated to making dream looks come to life—from providing stylists with ethically sourced, expert-processed wefts to offering members of The Collective dedicated mentorship, educational experiences, and concierge support.

Unlock Your Potential with The Academy by Covet & Mane®

Gain industry leadership and career success with guidance from expert mentors and customized training tailored to your growth.

A model sits in a hairdresser's chair and behind her stand professional stylists who are learning techniques for hair extensions.
Joining The Collective Starts with an Application
1
APPLY

Begin your journey by sharing your credentials and examples of your work. Learn more about our application process.

2
Get APPROVED

Each application undergoes a detailed review within 1-3 days to uphold the excellence of our stylist community and ensure unparalleled service.

3
SET UP your ACCOUNT

Once approved, a Covet & Mane® Concierge will share your shop credentials. You will now have access to shop our exclusive hair and tools.