Covet & Mane® Press Highlights

Crisis tests brand values. When our industry shut down, our mission and vision were all we had. This year taught us resilience and the difficulty of decision-making without a playbook. During March and April, many suggested pivoting, but we chose to endure and stick to our mission of empowering hairstylists. Our financial discipline let us focus on enhancing client experience rather than pivoting to survive.

Hair extension brand, Covet & Mane, created by Dafina Smith, has been featured on The Real Housewives of Atlanta and is super popular with celebrities like Nikki Minaj. The hand-cut extensions have a cult following for a reason; not only are they durable and flexible for comfortable wear, but the silicone-free hair also blends seamlessly with your natural locks.

First things first — you'll want to know what hair extension options are out there. According to Diana Wallace, Covet & Mane Educator and Extension Specialist, there are a few styles to choose from: Your temporary options include clip-ins and halos, semi-permanent consist of tape-ins and fusion-bonded, and lastly, the most permanent iterations on the market are sew-ins and I-tips.

Covet and Mane is a beauty newcomer specializing in professionally applied hand-tied hair extensions. Founded by Dafina Smith, a former real estate agent and buyer at Bloomingdale’s, the company came to market in August and has already won over a fanbase of beauty insiders.